
SEO / PPC Specialist
Թայմլես ՍՊԸ
Description
We are looking for a highly responsible and experienced SEO/PPC Specialist, the person who can have a great contribution to our actively growing team by his/her enthusiastic and creative work.
Responsibilities
- Develop and manage site standards for editorial SEO best practices
- Track, report and analyze website analytics
- Strategize ways to improve and track site performance
- Optimize copy and landing pages for search engine marketing
- Identify the least expensive but most powerful and profitable keywords for client sites
- Run pay-per-click campaigns
- Monitor and optimize organic search traffic through ongoing site audits and keyword research
- Place keywords appropriately in copy to gain the most traffic
- Write effective call-to-action statements
- Effectively use header tags
- Research and analyze competitor advertising links
- Keep abreast of white hat and black hat tactics
- Develop and implement link building strategy
- Consult with web designers to improve the navigation of a site to enhance its search engine ranking
- Evaluate product offering, traffic, landing page quality, content, design, security, payment options, shipping options, demographics of prospective customers when determining keywords and campaigns
Requirements
- Bachelor’s degree in marketing, communications or information technology
- Excellent knowledge of English, Russian and Armenian languages
- At least one year of SEO experience
- Experience using Google Analytics, Google Search Console & Bing Webmaster Tools
- Knowledge of ranking factors and search engine algorithms
- Knowledge of HTML, CSS
- Up-to-date with the latest updates and best practices in SEO
- Effective team player, able to work with others on collaborative projects
- Strong organizational skills that allow you to work well under pressure and competing deadlines.
Additional Notes
Please be informed that only shortlisted candidates will be contacted.