
Senior CRM Specialist
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The Senior CRM Specialist will be responsible for the end-to-end setup and management of the company’s CRM processes. This role involves developing and implementing CRM strategies that enhance customer acquisition, retention, and satisfaction. The Senior CRM Specialist will lead the configuration and optimization of the CRM system, ensuring it aligns with the company’s business goals. This position requires a strategic thinker with strong leadership skills to guide cross-functional teams in leveraging CRM to drive growth.
Key Responsibilities:
- CRM Strategy & Implementation:
- Lead the design, setup, and implementation of the CRM system, ensuring it meets the business’s needs.
- Develop and implement CRM strategies to optimize customer engagement, acquisition, and retention.
- Oversee the customization of the CRM system, including workflows, automation, and integrations with other tools.
- Process Development & Optimization:
- Establish and document CRM processes, ensuring they are efficient, scalable, and aligned with business objectives.
- Continuously evaluate and improve CRM processes to enhance productivity and customer outcomes.
- Work closely with IT and development teams to ensure seamless integration of the CRM system with other business systems.
- Data Management & Analysis:
- Ensure data integrity, accuracy, and security within the CRM system.
- Analyze customer data to identify trends, opportunities, and areas for improvement.
- Develop and present regular reports on CRM performance to senior management, making strategic recommendations.
Qualifications:
- Bachelor’s degree in Marketing, Business Administration, Information Technology, or a related field.
- 3+ years of experience in CRM management, with a proven track record of setting up and optimizing CRM systems.
- Strong understanding of CRM platforms (e.g., Salesforce, HubSpot, Zoho, etc.) and their configuration.
- Proficiency in data analysis and reporting tools (e.g., Excel, Power BI).
- Experience in developing CRM strategies and implementing customer journeys.
- Excellent communication, and project management skills.
- Strong problem-solving abilities with a strategic mindset.
- Ability to work collaboratively in a cross-functional team environment.
Interested candidates are encouraged to submit a CV to the mentioned email, mentioning "Senior CRM Specialist" in the subject.
Zigzag is an Armenia-based chain of electronics, household, kitchen, mobile, IT/TV appliances, and other household, kitchen accessories stores.
The company cooperates with leading international manufacturers. Zigzag offers its customers only official products.
https://www.facebook.com/ZigzagAM