Marketing Manager
ՎայնՎորքս ՓԲԸ
Description
Marketing Manager
Company: Keush Family Wines
Location: Yerevan, Armenia
Employment Type: Full-Time
About Keush Family Wines
The portfolio of Keush, Zulal, Oshin, and Molana represents a comprehensive vision of modern Armenian winemaking. Each brand plays a distinct role: Keush crafts traditional method sparkling wine from some of the highest elevation vineyards; Zulal focuses on pure, single-varietal still wines from rare native grapes; Oshin emphasizes small-production, terroir-driven expressions; and Molana brings Iranian winemaking innovation through boutique, experimental releases. Together, they offer a full spectrum of Armenia’s viticultural potential, strengthening the country’s reputation both domestically and internationally. Within Armenia, this portfolio drives quality standards, supports sustainable viticulture, contributes to rural economic development, and helps position Armenia as a competitive player in the global fine wine market.
Position Overview
The Marketing Manager will be responsible for building and executing the portfolio’s marketing strategy across all channels. This role requires a blend of creative vision, strategic thinking, wine industry knowledge, and a hands-on attitude. You will lead storytelling, digital marketing, trade support, and PR efforts, working closely with our leadership and sales teams to grow Keush’s visibility and reputation worldwide.
Key Responsibilities
- Brand Foundation: Lay the groundwork for brand evolution and trade readiness.
- Lead updates to label designs, packaging, and overall brand identity adjustments.
- Develop core marketing collateral: presentations, technical sheets, shelf talkers, and gifting concepts.
- Build social media strategies for each brand, aligned to positioning and target markets.
- Coordinate photography and storytelling assets.
- Manage logistics and branding for trade shows, pop-up events, and regional tastings.
- Direct content and visual updates for initial website facelift projects.
Digital Marketing and PR: Amplify brand presence across digital and media channels.
- Create and execute an email newsletter program for trade and consumers.
- Launch and optimize social media advertising campaigns; lead SEO/SEM strategies.
- Manage press relations, coordinating wine submissions for ratings and media features.
- Expand brand exposure through targeted communications campaigns and media partnerships.
E-commerce and Sampling Growth: Drive direct-to-consumer engagement and strategic brand visibility.
- Develop and manage sampling and gifting programs targeting sommeliers, importers, media, and influencers.
- Collaborate on a full website and e-commerce rebuild, including CRM platform setup and integration.
- Test and iterate digital campaigns, partnerships, and creative marketing pilots to drive engagement and sales.
Qualifications
- 4–6 years in marketing roles, preferably in wine, spirits, or luxury.
- Strong project management and execution experience.
- Ability to maintain high creative standards across branding and communications.
- Digital fluency across SEO, social ads, CRM platforms, Google Analytics, and basic CMS management.
- Experience creating or managing photography and brand content.
- Passion for wine and familiarity with the global wine landscape (WSET Level 2+ a plus).
- Fluent English; Armenian or French is a strong advantage.
- Willingness to travel for key events, tastings, and vineyard visits.
What We Offer
- Hands-on leadership role across a growing premium wine portfolio.
- Opportunity to shape Armenia’s presence in the global wine market.
- Competitive salary and wine benefits.
To Apply
Send your CV, short introduction letter, and (optional) portfolio examples to the email address.
Subject: Marketing Manager Application – [Your Name]
Remuneration will be discussed individually.
Based in Armenia, WineWorks was originally a wine consulting firm. WineWorks now operates as a winery incubator, offering winemaking and viticulture services as well as strategic winery and marketing management support. Vahe Keushguerian founded WineWorks in 2011 after working in wine business in US and Italy.
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