Marketing Manager

Նկարագրություն

We are looking for a talented, result-oriented, and passionate individual with a min. of 5 years of experience in the Marketing field and an ability to leverage the full marketing mix to grow market share, volume, profitability, and brand equity for PepsiCo/company brands. So, if you are a person with a strong eagerness to drive change and have a proven record of translating a deep understanding of consumer needs into compelling communication ideas and plans, then this job is for you.

This role requires strong project management skills, exceptional communication skills being a liaison between marketing and sales, commercial awareness as well as superb conceptual thinking and very strong analytical skills to work out systematic mapping of potential opportunities.

Պարտականություններ

• Participate in the development of annual marketing/brand strategies and plans maximizing market share and building brand awareness
• Develop and execute integrated annual activity plans ensuring consistent consumer experience across all communication channels, with positive sales impact and ROI
• Ensure that all advertising campaigns are taken to the next level through further leveraging digital and engagement opportunities.
• Lead and manage NPD processes providing long term growth for business through widening consumption occasions
• Monitor on-going brand activations evaluating pros and cons, and constantly coming up with improvement initiatives
• Ensure that clear and consistent guidelines are provided to Field Sales Force for all brand/consumer/trade activities, including briefing on brand communication cycles and new launches with its selling stories. Work closely with Sales to ensure brand strategies and objectives are effectively executed and evaluated at field level.
• Act as a liaison between Sales and Marketing to ensure that plans and execution are in line with portfolio and brand objectives and strategies
• Collect and disseminate Best Practice for efficient and profitable marketing and trade marketing activities
• Be brand ambassador championing the brand(s) essence and values internally, making sure each team of the company understand the brand and its goals.
• Analyze market/consumer research data in order to understand brand issues and market opportunities;
• Monitor and report brand expenditure to ensure it does not exceed budget defined in operational brand plan;
• Manage the work processes and projects with internal and external partners (agencies, marketing team).

Պահանջներ

• University degree preferably in Marketing (MBA is a plus)
• Minimum 5 years experience in brand marketing, digital experience is a plus
• Ability to leverage the full marketing mix to grow market share, volume, profitability and brand equity for company brands
• Action oriented with experience in managing multiple projects, priorities and deadlines
• Excellent planning and organizational skills, including superior communication skills
• Motivated by success and passionate about working and achieving higher results with the power to influence
• Ability to think critically and creatively. Creative mind with track record of putting new ideas into practice and accessing results
• Self-motivated, excited by challenge, and an effective team player
• High proficiency with Excel, PowerPoint and strong ability to create and develop proposals and presentations
• Fluency in Armenian, Russian and English languages

  CRITICAL BEHAVIORS:

• Consumer Centricity
• Collaboration
• Influence

Հավելյալ նշումներ

Interested candidates are welcome to send their CVs to mentioned email. The position title ("Marketing Manager") should be written in the subject line of the email. Only short-listed candidates will be contacted.