Recent studies prove that 75 to 82% of users on the Web using a search engine or register search to find content appropriate to their requirements, so advertising campaigns on the Internet are the instruments to draws users and change clients of goods or services you promote on the Internet. If your organization is well placed with one or more keywords prospective, it\'s possible that this client with the need of your product or service is not availablewithin the search engines, keywords are potential requisites for your business is available as the perfect option, and to acquire a high conversion price within your site, for example if your site has 100 visits per day of which 10 of those users are asking for their services or buy their goods, when you have a conversion rate of 10%. Through this procedure, we identify key words to ensure that your target market will find the best choice at the time that they search on the Internet. PPC (Pay per click), which manages, is segmented by nation, region by region and by language keywords for your company and reach the preferred user faster. This method of promotion is very successful, high traffic and lasts less time, according to the amount of financial venture by keyword is performing. Global parameters for the keywords or keywords that your organization needs to: * Competitiveness * Popularity * Equivalence The marketing operation for search engines is reflected in: * Improved traffic to the location by 60% to 150%. * Be as 1st choice and before your contest * Raise in the value of exchange * Lessen cost alternatives for promotions, such as fences, Rating in newspapers, magazines. etc. * Dominate much of the market in line The design of the location since the inception of its routing and its structure is crucial to quickly enter into search engines, form Web sites and applications according to an extensive study that is easily accessible to anyone in the world.

Source: www.articlemaniac.com