Digital Marketing Manager

Description

PULS is a next-generation corporate wellness platform that gives employees access to gyms, fitness studios, swimming pools, wellness spaces, and sports activities through one membership and one app.

We partner with companies to provide modern employee benefits while promoting healthier and more active lifestyles.

As we continue to grow, we are looking for a creative, data-driven, and strategic Digital Marketing Manager to strengthen our digital presence, increase brand awareness, generate high-quality leads, and support the company's growth through impactful digital marketing initiatives.

Responsibilities

• Develop and execute the company's digital marketing strategy aligned with business objectives.
• Plan, launch, manage, and optimize digital campaigns across Meta, Google, LinkedIn, email marketing, and other relevant channels.
• Manage the company's website, landing pages, and digital assets to improve user experience and conversion rates.
• Monitor, analyze, and report on campaign performance, website traffic, and marketing KPIs using analytics tools.
• Oversee SEO, SEM, paid advertising, and performance marketing initiatives.
• Create and manage email marketing campaigns, customer segmentation, and marketing automation workflows.
• Collaborate with designers, content creators, and product teams to ensure consistent brand communication across all digital channels.
• Manage relationships with external agencies, freelancers, and digital service providers when required.
• Monitor digital marketing trends, competitor activities, and emerging technologies to identify new growth opportunities.
• Prepare regular performance reports and provide data-driven recommendations to improve marketing effectiveness.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field
• Minimum 5 years of experience in digital marketing with a proven track record of measurable results.
• Proficiency in Armenian, Russian, and English.
• Solid knowledge of SEO, Google Analytics, Google Ads, email platforms (e.g., Mailchimp, HubSpot), and web analytics (certifications are a plus)
• Proven experience managing large-scale digital campaigns and marketing budgets
• Demonstrated creativity, resourcefulness, flexibility, and motivation.
• Ability to work in a fast-paced, dynamic environment and manage multiple priorities
• Strong analytical mindset with the ability to interpret data and make data-driven decisions.
• Ability to work independently as well as part of a team.
• Strong communication and interpersonal skills.

We offer

• Young, ambitious, and collaborative team.
• Modern and creative work environment.
• Opportunity to shape the digital marketing strategy of an innovative wellness platform.
• Work with leading companies and strategic partners in Armenia.
• Competitive compensation and professional development opportunities.
• Fully covered puls package.