Sales Manager

Sills and Responsibilities

1. CRM software

Any technological platform that manages all of a company's contacts and interactions with potential and existing customers, streamlining processes to improve sales, customer service and profitability. Use analytics and reporting features to gain insights into sales activity and performance, enabling data-driven decision making.

2. LEAD GENERATION

Identify and develop potential customers, ensuring a consistent flow of new business opportunities, optimizing sales efforts and driving revenue growth.

3. Cold calling

Cold calling is a sales technique where an Inside Sales Manager or their team makes unsolicited calls to potential customers who have not previously interacted with the salesperson or the product/service being offered.

Cold calling is important for an Inside Sales Manager as it helps generate new leads, expand the customer base and engage directly with potential customers to understand their needs and offer appropriate solutions, thereby driving sales growth.

4. Email Marketing

Email marketing (such as services like Mailchimp) is a digital marketing strategy that involves sending emails to a targeted group of contacts to promote products, services, or content with the goal of driving sales and maintaining customer engagement. Email marketing is important because it enables targeted prospect communication with customers, growth through personalized content and effective tracking of engagement.

5. Social selling

Social selling is a strategy where sales professionals use social media platforms to build contacts with potential customers, engage with their content, and share valuable insights to generate leads and sales. It includes using personal and company profiles to establish credibility and trust. It enables targeted connections with potential customers, boosts lead generation, and accelerates the sales process by leveraging social insights and networking.

6. Product Awareness

Product awareness is the perception of product features, benefits, and uses that Inside Sales applies to effectively communicate and sell to customers. Product awareness is critical as it enables you to effectively communicate benefits, confidently address customer inquiries, and develop solutions to meet specific needs, ultimately driving sales and increasing customer satisfaction.

7. Negotiation

Negotiation, in the context of Inside Sales, is the process of strategically discussing and agreeing on the terms of a transaction with the goal of reaching a mutual agreement that satisfies the needs and interests of both the seller and the buyer. Negotiation is very important because it directly affects revenue generation by ensuring favorable terms, building strong customer contacts and ensuring customer satisfaction and loyalty are vital to long-term success and growth.

8. Market analysis

Market analysis is the study of market dynamics for a company's offerings, focusing on demand, competition, and customer preferences. It includes estimating potential sales volumes, identifying target customer segments, and strategizing to maximize market share and revenue. Market analysis is critical because it helps identify and understand target customers, assess demands, competition, and spot emerging trends, enabling informed decision making and strategy development to maximize sales and profitability.

9. Financial acumen

Financial acumen, in the context of a sales manager, refers to the ability to perceive and apply financial principles and data to make informed sales decisions, effectively manage budgets, and drive profitable growth for a business. Financial acumen is important because it enables effective budget management, pricing strategies and profitability analysis, ensuring sales activities are aligned with the overall financial health and goals of the organization.

10. Strategy planning

Strategic planning, in the context of a sales manager, involves developing a long-term vision and setting specific goals for increasing sales, market share, and profitability. It includes analyzing market trends, identifying target customers, aligning sales strategies with business goals, and effectively allocating resources to achieve desired results. Strategic planning is very important because it provides a clear road map for achieving sales goals, aligns team efforts with an overall objectives, enables efficient allocation of resources and enables active adaptation to market changes, ensuring sustainable competitiveness and revenue growth.
11. Customer Retention

Customer retention is the strategy and processes that a sales manager applies to encourage repeat business and maintain a loyal customer base by increasing satisfaction and engagement. Customer retention is important because it provides sustainable revenue while maintaining existing relationships can lead to positive of opinion, increasing the brand's reputation and attracting new customers.

12. Sales Forecasting

Sales forecasting is the process of estimating future sales revenue over a period of time, which allows a sales manager to make informed decisions about budgeting, planning, and resource allocation to achieve business goals. Sales forecast is very important because it provides a predictable picture of future sales revenue, which enables strategic planning, resource allocation and effective sales management to achieve business goals.

13. Forecasting accuracy

Forecasting accuracy measures the extent to which the sales forecasted by a sales manager match the actual sales achieved over a period of time, indicating the accuracy of sales forecasts. Forecasting accuracy is important because it ensures efficient allocation of resources, helps set realistic sales targets, and guides is decision making for strategic planning, ultimately leading to maximum sales and profitability.

Necessary requirements

1. At least 5 years of work experience in sales, marketing fields

2. Basic knowledge of SMM, SEO fields

3. Excellent knowledge of Armenian

4. Free written and oral communication in Russian and English

5. Basic knowledge of B2C, B2B sales

6. Stress resistance

7. Ability to make quick and sober decisions in non-standard situations

8. Willingness to continuously learn, improve and move forward

9. Willingness to seamlessly integrate into teamwork