Marketing Specialist

Marketing Specialist

Description

We are looking for an experienced, proactive, and results-driven Marketing Specialist to join the Dimord.ai team.

This is a full-time opportunity for a marketing professional who can take ownership of marketing initiatives, develop and execute effective campaigns, analyze performance, and contribute directly to the growth of a fast-developing EdTech platform.

As a Marketing Specialist, you will be responsible for:

• Developing and implementing marketing strategies aligned with business goals

• Planning, launching, and optimizing digital marketing campaigns

• Managing customer acquisition across different marketing channels

• Developing and testing advertising creatives, messaging, and offers

• Monitoring key marketing metrics, including leads, conversion rates, CAC, CPL, and campaign ROI

• Analyzing campaign performance and making data-driven optimization decisions

• Identifying and testing new customer acquisition channels

• Conducting market, competitor, and target audience research

• Developing marketing funnels from initial awareness to lead generation and conversion

• Working closely with the sales team to improve lead quality and conversion

• Coordinating content, social media, influencer, and promotional activities

• Collecting and analyzing customer insights to improve marketing communication and positioning

• Preparing regular marketing performance reports

• Collaborating with product, design, sales, and management teams

• Contributing to overall user acquisition, revenue growth, and brand development

Required Skills

• Proven experience in digital marketing or a similar marketing role

• Strong understanding of digital marketing funnels and customer acquisition

• Hands-on experience with paid advertising platforms, particularly Meta Ads

• Experience with campaign planning, execution, testing, and optimization

• Strong understanding of marketing metrics such as CPL, CAC, conversion rate, ROAS, and ROI

• Analytical mindset and ability to make decisions based on data

• Experience with marketing analytics and tracking tools

• Ability to develop and test marketing hypotheses

• Understanding of audience segmentation, positioning, and customer behavior

• Strong communication and organizational skills

• Ability to work independently and take ownership of marketing initiatives

• Results-oriented and proactive approach to work

• Experience in EdTech, education, SaaS, or digital products is an advantage

Company օverview

Number of employees

1-15

Website

https://www.dimord.ai/