Group CRM Data Analyst (Armenia, Georgia, Belarus)

Job Responsibilities

CRM related

• Ongoing work with company’s CRM framework: develops customer segmentation models, identify behavioral and value gaps, and propose actionable retention strategies.
• Continuously monitor the customer database for data completeness, accuracy, and consistency; initiate and lead corrective actions when needed.
• Analyze customer behavior in depth: track lifecycle patterns, identify friction points and churn triggers, and propose targeted actions.
• Design, test, and evaluate direct marketing tactics (email, SMS, loyalty incentives) to improve retention and reactivation rates.
• Proactively identify trends and anomalies in purchasing and engagement data; translate insights into business opportunities or alerts.
• Build and maintain customer profiles and personas to support campaign design, customer offers, and strategic planning.

Reporting

• Develop internal analytics methodologies to standardize marketing data use across teams — make data interpretable, comparable, and business-actionable.
• Evaluate campaign and offer effectiveness: consolidate performance data, link to business impact (incremental sales, ROMI), and make recommendations for optimization.
• Act as a strategic partner to the marketing and commercial teams — providing insights before they’re asked and helping drive data-informed decision-making.
• Support ad-hoc data needs with clarity, speed, and a consultative approach — always aiming to give a complete, thought-through picture.

Required Qualifications

• University degree in statistics, mathematics, data science, economics, or a related field.
• 2+ years of experience in marketing analytics, customer insights, or CRM-focused analysis (retail industry preferred).
• Experience with CRM systems (e.g., Salesforce, Odoo, HubSpot) and loyalty frameworks is a plus.
• Solid understanding of how marketing drives business performance.
• High level of independence, curiosity, and ownership mindset — you don’t wait to be told what to do.
• Advanced skills in Excel and Power BI or other BI tools; SQL knowledge is a plus.
• Proven ability to build clear, actionable reports from complex data.
• Working knowledge or Russian and English languages;
• Ability to manage multiple projects, prioritize effectively, and meet deadlines.
• Accuracy, critical thinking, and strong communication skills.

Company օverview

Website

http://www.time.am/

Phone

011500442

Introduced in December 2012, the TIME concept was developed to offer branded designer watches from value fashion and lifestyle brands. TIME stores situated in strategic, high traffic locations across shopping malls and downtown Yerevan carry a versatile range of fashion, sport, classic, glamorous and contemporary wrist watches and jewelry. Boasting a wide portfolio of watches for men and women, TIME stores cater to your shopping needs by featuring watches from renowned international brands like Casio, Hamilton, Fossil, Emporio Armani, Michael Kors, DKNY, Skagen, Timex, Nautica, Esprit, Pierre Cardin, Guess, Gucci, Gc, Luminox, Tommy Hilfiger, Helveco, Pandora, Isharya and Ti Sento. TIME delivers an enriching yet relaxed retail environment with a knowledgeable sales team to guide you to choose your ideal timepieces quickly and conveniently. Whether you are looking for watches or jewellery timeless pieces in Armenia, TIME is sure to have the right selection for you in one of our 4 TIME stores and 1 PANDORA concept store.

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