Digital Media Specialist

Social Media Management

• Manage the company's social media platforms, including Instagram, Facebook, TikTok, LinkedIn, Pinterest, and YouTube.
• Plan, create, schedule, and publish engaging content.
• Develop monthly content calendars aligned with marketing objectives.
• Monitor audience engagement and respond to messages and comments professionally.
• Stay up to date with social media trends and recommend new ideas.

Content Creation

• Create high-quality graphics using Canva or Adobe Creative Suite.
• Capture and edit professional product photos and videos.
• Produce engaging Reels, Shorts, and TikTok videos.
• Design promotional banners, advertisements, and marketing materials.
• Maintain consistent brand identity across all platforms.

Digital Marketing

• Plan, launch, and optimize Meta (Facebook & Instagram) advertising campaigns.
• Assist with Google Ads campaigns.
• Conduct competitor research and market analysis.
• Improve customer acquisition and online sales through digital campaigns.

Website & E-commerce

• Manage and update the Shopify website.
• Upload products, optimize product pages, and update promotional banners.
• Improve website user experience and conversion rates.
• Coordinate with developers when technical updates are required.

Search Engine Optimization (SEO)

• Perform keyword research.
• Optimize website content for search engines.
• Improve website rankings through on-page SEO.
• Monitor SEO performance using Google Search Console and Analytics.

Email Marketing

• Create promotional email campaigns and newsletters.
• Build customer journeys and email automation.
• Monitor campaign performance and optimize engagement.

Analytics & Reporting

• Prepare weekly and monthly marketing reports.
• Monitor website traffic, campaign performance, and customer behavior.
• Analyze data and provide recommendations to improve marketing performance.

Branding

• Ensure all content aligns with the company's brand guidelines.
• Support product launches, seasonal campaigns, and promotional events.
• Work closely with internal teams and external partners to deliver high-quality marketing materials.

Requirements

Education

• Bachelor's degree in Marketing, Business, Communications, Digital Marketing, or a related field is preferred.

Experience

• 1–3 years of experience in digital marketing, social media management, or e-commerce.
• Experience working with fashion, retail, or consumer brands is an advantage.

Technical Skills

• Meta Ads Manager.
• Google Ads (basic to intermediate).
• Shopify (preferred).
• Canva.
• Adobe Photoshop and Illustrator (preferred).
• CapCut, Adobe Premiere Pro, or other video editing software.
• Google Analytics.
• Google Search Console.
• Microsoft Office (Word, Excel, PowerPoint).

Language Requirements

• Fluent English (spoken and written) is mandatory.
• Armenian is preferred.
• Knowledge of additional languages is an advantage.

Personal Skills

• Excellent communication and interpersonal skills.
• Strong creativity and attention to detail.
• Ability to manage multiple projects simultaneously.
• Strong organizational and time-management skills.
• Self-motivated, proactive, and eager to learn.
• Ability to work independently while collaborating effectively with an international team.

What We Offer

• Competitive salary based on experience.
• Performance-based bonuses and incentives in addition to your monthly salary.
• One sponsored return air ticket each year to any destination worldwide (subject to company policy).
• Opportunity to work directly with an international company headquartered in Dubai.
• Continuous learning and professional development.
• Exposure to international e-commerce and digital marketing projects.
• Friendly, collaborative, and innovative work environment.
• Excellent career growth opportunities as the company expands globally.
• Potential opportunity for relocation to our Dubai headquarters based on performance, business needs, and available positions.