CRM Manager

Description

We are looking for a CRM Manager to drive customer engagement, segmentation strategies, and CRM optimization within our e-commerce business unit.

Responsibilities

• Implement CRM strategies to increase customer engagement, repeat sales, and lifetime value in a competitive retail environment.
• Manage the full lifecycle of CRM campaigns: including segmentation – social, demographic, basket and etc messaging – push, email SMM, scheduling - timings and triggering campaigns, performance tracking – reporting results of the campaign.
• Leverage customer data to create targeted promotions and product recommendations for electronics and appliance shoppers.
• Creating questionnaires and inputting received data to the CRM system.
• Build and maintain automated email journeys, cart abandonment flows, re-engagement campaigns, and product review requests.
• Collaborate with marketing, product, and sales teams to align CRM efforts with key promotions, new product launches, and seasonal campaigns.
• Use graphic design tools to create visually appealing emails, banners, and customer touchpoints.
• Create email campaigns visuals.
• Texts for emails and push notifications.
• Analyze CRM KPIs and customer behavior trends using Excel and reporting tools to optimize campaigns.

Required Qualification

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 2+ years of CRM or email marketing experience, ideally in e-commerce or retail.
• Proven track record of managing successful CRM strategies that increased engagement and sales.

Hard Skills

• Experience in CRM platforms (Bitrix 24, Loymax, Mindbox, Manzana).
• Microsoft Excel skills (pivot tables, data cleaning, reporting, Vlookup).
• Working knowledge of graphic design tools (e.g., Canva, Adobe Photoshop, Illustrator).
• Experience with email marketing tools and automation workflows.
• Solid understanding of customer segmentation, retention metrics, and campaign analysis.
• Familiarity with e-commerce platforms (e.g., Shopify, Magento, WooCommerce) is a plus.

Preferred Qualifications

• Experience in CRM for electronics, appliances, or other tech-focused consumer goods.
• Knowledge of loyalty programs and strategies to drive brand advocacy.
• Understanding of A/B testing and conversion optimization for product-driven campaigns.

Company օverview

Address

1 Hyusisayin Ave,office 18

Number of employees

151-500

Website

http://www.zigzag.am/

Zigzag is an Armenia-based chain of electronics, household, kitchen, mobile, IT/TV appliances, and other household, kitchen accessories stores.

The company cooperates with leading international manufacturers. Zigzag offers its customers only official products.

https://www.facebook.com/ZigzagAM

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