B2B Marketing Representative

Description

To spearhead B2B marketing and client acquisition efforts in Armenia, focusing on lead generation, strategic relationship-building, and market penetration to achieve measurable business growth and long-term client partnerships.

Responsibilities

• Key Responsibilities

  1. B2B Marketing Strategy & Execution
  Develop and implement targeted B2B marketing campaigns tailored to the Armenian market, including digital outreach, email marketing, content creation, and industry-specific promotions to increase brand awareness and generate qualified leads.

  2. Lead Generation & Pipeline Development
  Proactively identify, source, and nurture new business opportunities through market research, cold outreach, networking, and participation in local industry events, ensuring a steady flow of high-quality prospects into the sales pipeline.

  3. Client Relationship Management
  Build and maintain strong, long-term relationships with key business clients, decision-makers, and stakeholders in Armenia, acting as the primary point of contact to understand their needs, address concerns, and ensure high levels of satisfaction and retention.

  4. Market Intelligence & Competitive Analysis
  Monitor local market trends, competitor activities, and customer behavior within the Armenian business landscape, providing actionable insights and recommendations to refine marketing strategies and maintain a competitive edge.

  5. Business Growth Support
  Collaborate with cross-functional teams (sales, product, and senior management) to identify new revenue streams, upsell/cross-sell opportunities, and strategic partnerships that drive sustainable business expansion in the region.

  6. Performance Tracking & Reporting
  Track, measure, and report on key marketing and sales metrics (e.g., conversion rates, ROI, lead quality, client acquisition costs) using CRM and analytics tools, ensuring data-driven decision-making and continuous improvement of marketing efforts.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, Economics, or a related field.

• 1 year of proven experience in B2B marketing, sales development, or business development, preferably within a corporate or agency environment.

• B2B Marketing Expertise – Strong understanding of B2B marketing funnels, lead generation tactics, and account-based marketing (ABM) principles.

• Relationship Building – Exceptional interpersonal and negotiation skills with the ability to engage C-level executives and key decision-makers.

• Market Research & Analysis – Ability to conduct market intelligence, analyze competitor activity, and identify new business opportunities.

• Digital Marketing Proficiency – Hands-on experience with CRM tools (e.g., Salesforce, HubSpot), email marketing platforms, and LinkedIn Sales Navigator.

• Communication – Excellent written and verbal communication skills for creating compelling proposals, presentations, and marketing collateral.

• Data-Driven Decision Making – Strong analytical skills to track KPIs, measure ROI, and adjust strategies based on performance metrics.

• Language – Fluency in Armenian and English (written and spoken) is mandatory; knowledge of Russian is a strong plus.

Additional Notes

This is a full-time position, operating within Armenia's working hours, with some flexibility offered.