SEO / PPC Specialist

Թայմլես ՍՊԸ

City: Yerevan

Employment type: Full Time

Industry: Marketing, Advertising, PR

Deadline:

10/7/2019

Job posting has expired

Description

We are looking for a highly responsible and experienced SEO/PPC Specialist, the person who can have a great contribution to our actively growing team by his/her enthusiastic and creative work.

Responsibilities

Develop and manage site standards for editorial SEO best practices
Track, report and analyze website analytics
Strategize ways to improve and track site performance
Optimize copy and landing pages for search engine marketing
Identify the least expensive but most powerful and profitable keywords for client sites
Run pay-per-click campaigns
Monitor and optimize organic search traffic through ongoing site audits and keyword research
Place keywords appropriately in copy to gain the most traffic
Write effective call-to-action statements
Effectively use header tags
Research and analyze competitor advertising links
Keep abreast of white hat and black hat tactics
Develop and implement link building strategy
Consult with web designers to improve the navigation of a site to enhance its search engine ranking
Evaluate product offering, traffic, landing page quality, content, design, security, payment options, shipping options, demographics of prospective customers when determining keywords and campaigns

Requirements

Bachelor’s degree in marketing, communications or information technology
Excellent knowledge of English, Russian and Armenian languages
At least one year of SEO experience
Experience using Google Analytics, Google Search Console & Bing Webmaster Tools
Knowledge of ranking factors and search engine algorithms
Knowledge of HTML, CSS
Up-to-date with the latest updates and best practices in SEO
Effective team player, able to work with others on collaborative projects
Strong organizational skills that allow you to work well under pressure and competing deadlines.