Head of Marketing
Gotcha.am
Open to international applicants
Deadline:
Description
Armenia’s beverage culture. Today, gotcha is much more than just drinks — it is a lifestyle that brings together people who value high quality, a positive atmosphere, and the freedom of self-expression.
Today, gotcha operates 9 locations across different areas of Yerevan and continues to expand, with a forward-looking vision toward international markets. We are constantly looking for proactive, energetic, and creative individuals who are ready to create, grow, and evolve together with us.
We are looking for a Head of Marketing who will lead and shape the overall marketing strategy for both gotcha and andmore. This role is responsible for building strong, consistent brand positioning, driving growth across all channels, and managing the execution of marketing initiatives — from digital and social media to campaigns, partnerships, and offline activations. The Head of Marketing will work closely with creative, operations, and leadership teams to ensure that every touchpoint reflects the brand’s vision, values, and ambition.
Responsibilities
- Create and implement marketing strategies,
- Oversee all marketing operations,
- Conduct market research,
- Create and implement marketing strategies,
- Manage public relations and drive sales growth,
- Develop promotional campaigns and manage marketing budgets.
Requirements
- Bachelor's degree in Marketing, Business Administration, or a related field
- Proficiency in Market Planning,
- Marketing Management and Market Research
- Experience in Sales and Public Relations
- Excellent leadership and team management skills
- Ability to develop and execute promotional campaigns
- Strong analytical and strategic thinking abilities
- Experience in the beverage or hospitality industry is a plus
- Fluent in Armenian, English and Russian
Why Join GOTCHA?
- Play a key role in shaping and scaling gotcha's brand across local and international markets
- Lead the creation of powerful brand stories that come to life across digital, physical, and experiential touchpoints
- Be part of a bold, fast-growing lifestyle brand with ambitious expansion goals
- Work directly with leadership and influence overall growth, positioning, and go-to-market strategy
We offer:
✅ A high-impact leadership role with real ownership and decision-making authority
✅ The opportunity to build, lead, and inspire a marketing team
✅ Professional growth within a rapidly scaling and internationally oriented brand
✅ A dynamic, creative, and ambitious environment where ideas turn into action
In the heart of Yerevan, Armenia, in 2020 has been foundeed a small but vibrant boba tea company known as Gotcha. Gotcha has been a beacon of Asian flavors and cultural exchange, delighting locals and visitors alike with its delectable bubble tea creations. Gotcha's journey began when an enthusiastic girl, our CEO founder, decided to bring the unique charm of Asian boba tea to her beloved city. Inspired by her travels throughout Asia, where she fells in love with the tantalizing flavors of bubble tea, she dreamed of sharing this experience with her fellow Armenians.
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