Brand Marketing Manager (TOUS and PANDORA)

Main responsibilities

1.Brand Strategy & Planning

• Develop and execute annual brand marketing plans for Pandora and TOUS based on briefs, strategic direction, and guidelines provided by the Head of Marketing.
• Translate brand strategy into clear monthly activation plans, including promotional mechanics, communication priorities, and content focus.
• Ensure all initiatives are aligned with brand guidelines, positioning, and commercial objectives.

2.Campaigns & Activations Management

• Generate, propose, and directly implement campaigns, activations, and initiative ideas aimed at revenue growth, customer acquisition, and retention.
• Own end-to-end execution of monthly activations, independently and in collaboration with the team, including:
  • Promotional plans
  • Social media calendars
  • Content focus and priorities
• Proactively identify risks, gaps, or opportunities and raise suggestions or improvements.

3.Team Coordination & Task Management

• Independently manage, assign, and follow up on execution of tasks for Designers, SMM Specialists, and the Digital Marketing Specialist.
• Prepare clear briefs, timelines, and expectations without involving the Head of Marketing in daily operational coordination.
• Ensure smooth collaboration between team members and timely delivery of all marketing materials.

4.Digital & Content Oversight

• Define content focus, messaging priorities, and brand tone for Pandora and TOUS across all channels.
• Coordinate with the Digital Marketing Specialist on Campaign priorities, performance focus, traffic-driving initiatives
• Monitor website traffic and brand-related performance, flagging issues and opportunities.

5.Performance Monitoring & Analytics

• Track, analyze, and report on marketing and activation KPIs, including but not limited to:
  • Revenue contribution
  • Customer acquisition
  • Traffic generation offline and online
  • Retention and repeat purchase
  • Campaign effectiveness
• Evaluate results of activations and campaigns and propose data-driven improvements.

6.Budget & Commercial Control

• Implement the approved marketing budget for Pandora and TOUS in alignment with the Head of Marketing.
• Monitor expenses and ensure cost efficiency.
• Oversee discount implementation and monitoring, strictly following plans approved by the Head of Marketing.

7.Offline Activations & Projects

• Plan, manage and execute offline activations and projects (events, in-store activities, collaborations) with support from the marketing team.
• Ensure high-quality execution, consistency with brand standards, and post-activation analysis.

8.Reporting

• Provide accurate and timely reporting to Company Management.

Required Qualifications & Experience

• Bachelor’s degree in Marketing, Business, Communications, or a related field. Master’s degree is a plus

• Minimum 3 years of experience in marketing, preferably in Retail, Fashion, Luxury fields
• Proven experience in brand marketing, campaign management, and activations
• Experience working with international brands or within brand guidelines is an advantage

• Strong understanding of brand marketing, activation mechanics and tools
• Hands-on experience in annual and monthly marketing planning; campaign execution, KPI analysis and reporting
• Ability to manage multiple stakeholders and priorities independently
• Excellent briefing, coordination, communication and presentation skills
• Strong organizational and time-management skills

• Proactive and solution-oriented
• Creative thinker with a commercial mindset
• Detail-oriented with a strong sense of ownership
• Comfortable working in a dynamic, fast-paced retail environment
• Fluency in Armenian, Russian and English (written and spoken).

Company օverview

Website

http://www.time.am/

Phone

+374 11 500486

Introduced in December 2012, the TIME concept was developed to offer branded designer watches from value fashion and lifestyle brands. TIME stores situated in strategic, high traffic locations across shopping malls and downtown Yerevan carry a versatile range of fashion, sport, classic, glamorous and contemporary wrist watches and jewelry. Boasting a wide portfolio of watches for men and women, TIME stores cater to your shopping needs by featuring watches from renowned international brands like Casio, Hamilton, Fossil, Emporio Armani, Michael Kors, DKNY, Skagen, Timex, Nautica, Esprit, Pierre Cardin, Guess, Gucci, Gc, Luminox, Tommy Hilfiger, Helveco, Pandora, Isharya and Ti Sento. TIME delivers an enriching yet relaxed retail environment with a knowledgeable sales team to guide you to choose your ideal timepieces quickly and conveniently. Whether you are looking for watches or jewellery timeless pieces in Armenia, TIME is sure to have the right selection for you in one of our 4 TIME stores and 1 PANDORA concept store.

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