Digital Marketing Strategist

ABOUT US:

Marketoring is a digital marketing agency. We believe that in this rapidly changing business environment, it is important to adapt and bring their business online. It is our mission to help our clients JumpStart Their Business Online by taking a comprehensive, holistic approach to marketing.

We work with small business owners, entrepreneurs, coaches, and other great people who are looking to build their online presence.

SEEKING TO FILL THE FOLLOWING POSITION:

We are searching for a Digital Marketing Strategist. This role will support CEO in marketing initiatives across all platforms. This person must have great attention to detail, be organized, kind and honest, as well as have superb listening and communication skills (written and verbal), be empathetic, strategic, and enjoy engaging with people online.

DUTIES AND RESPONSIBILITIES of Digital Marketing Strategist:

• Collaborate and execute marketing initiatives across all platforms
• Set specific marketing goals
• Set digital marketing strategies using all necessary tools (e.g. website, emails, social media and blogs) aligned with business targets
• Develop digital campaigns to increase web traffic
• Analyze sales and marketing metrics
• Forecast market trends
• Prepare an online presence audit for the client (website, social media, email marketing)
• Research products, services and current strategies to identify new opportunities
• Advise on branding, positioning, communications and other marketing issues
• Help Creative Director to create moodboards
• Advise the client on building an avatar
• Build and manage automated email marketing programs for our clients and ensure end-to-end tracking and proper measurement
• Report and provide recommendations on the email program performance
• Advise on preventing emails from going to spam and better email deliverability
• Monitor client’s social media accounts and provide feedback on the content
• Educate the client on the best social media and email marketing practices
• Lead all things social media including, including but not limited to:
  • Upload videos to YouTube.
  • Craft short summary blog posts of videos and post to my website.
  • Craft and schedule social media posts and set up their automation.
  • Send an email to my email list weekly through our CRM (of the blog post).
  • Optimize by keywords and SEO specific to each platform.
  • Track all metrics.
• Create, manage, and schedule Facebook/Twitter/LinkedIn/etc. content using a content generation/scheduling tool.
• Recycle/repost/update old blog posts on my website, LinkedIn
• Create customizable templates that can be used for multiple purposes.
• Create weekly newsletter. General copywriting/messaging/positioning
• General research online and documenting data/results.
• Build long-lasting relationships and meaningful connections with clients through speedy communication, thoughtful strategy, and superior service
• Continue educating on marketing strategy innovation, social media, business operations, and business strategy

Must FULLY meet the following criteria:

• Advanced English/ close to native
• Proven work experience as a Marketing strategist or Marketing manager
• Strong work ethic and extreme attention to detail.
• Feels empowered to take on responsibility as part of the team - doesn’t wait to be told what to do, self-starting, takes initiative and makes suggestions.
• Loves all things social media and has a knack for interacting with people on different platforms: Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok
• Proficiency in using Zoom, Gmail, Google Drive, Canva
• Positive, supportive attitude - friendly tone and excellent communication skills.
• Low-maintenance, KIND, easy to work with, trustworthy.
• HIGHLY reliable and honest.
• Does not need to be micromanaged and completes tasks in a timely manner.
• Believes in open and honest communication for the greater good of all.
• FUN! Must be a person with an outgoing and fun personality.
• Must have an entrepreneurial spirit and be willing to give constructive feedback.
• Has a personal interest in marketing
• Has your own laptop

Start Date: Immediately

Only resumes in English will be reviewed, as we don't speak Armenian.

Be ready to submit at least three writing samples of different formats (such as a social media post, an email newsletter, blog post , etc.).

Include the links to the social media accounts you managed, as well as a marketing plan for any of your clients.

If you feel this is a fit for you, please answer the following questions: