Digital Marketing Specialist

General description

The Digital Marketing Specialist is responsible for the development and execution of marketing communications and digital content that support the objectives of the Santafe Cafe՛ & Beer Bar-Restaurant brands. This includes web content, search engine marketing (SEM), search engine optimization (SEO), and marketplaces. This position will be responsible for planning, creating, and executing cost effective digital marketing programs and communications that drive sales and support the customer journey.

Duties/Responsibilities

• Idea generation / keeping up with market trends
• Photo/video shoot organization assistance
• Feed posting & planning
• Content planning
• Daily story content creation
• Google ads/Yandex ads monitoring
• Meta ads manager monitoring
• DM answering
• CRM daily checks
• Monthly reporting of online performance
• Tracking marketing budget usage
• Printing process tracking
• Market research

Qualification Requirements

• BS/MS degree in Marketing or related field
• Minimum 2 years of experience in a similar digital marketing role
• Demonstrable experience leading and managing SEO/SEM, Email, Social Media
• Familiarity with web analytics tools (Google Analytics)
• Basic knowledge of PPC, Google AdWords, Facebook Ads
• Solid knowledge of website analytics tool
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Strong analytical, good communication and teamwork skills
• Fluency in English and Russian

APPLICATION PROCEDURES: All interested and qualified candidates are welcome to submit their CV to

Please, indicate the position title ("Digital Marketing specialist") in the subject line of the email. Only shortlisted candidates will be invited to an interview